Optima

Optima™ - usage and attitude

Optima provides the ultimate in Usage & Attitude understanding, combining state-of-the-art brand planning with effective data collection - a brand portfolio management tool which gives clients a powerful understanding of how their market works.

Right markets, right message, right impact

Optima is an ideal tool for identifying new market opportunities so clients can tell which market sectors to target, what messages to communicate and what impact any new product may have on an existing range.

Our expertise market usage and insights

TNS has developed Optima to answer questions such as: "What are the choice drivers?"; "Who are our competitors?"; "What are the gaps and opportunities in the market?"; "What are my brands strengths and weaknesses?"; "How should I promote my brand? "

By analysing the proven relationship between brand drivers and utility, as well as customers' reasons for choice for both your brand and its competitors, Optima builds a complete picture of the market delivering unparalleled insights to clients.

A global insight brand

Optima is ideal for international research and uses the market structure in each region to accommodate cultural differences.

With marketing managers challenged by fierce competition in almost all global markets, Optima goes beyond the basics of usage and attitudes and delivers strategic insights for:

· developing stronger differentiated brands

· identifying gaps and opportunities

· evaluating new product concepts within the portfolio

· brand portfolio management.

Optima understands markets based on a validated mathematical model - no other market research approach claims to be able to model the behaviour of consumers in a market.